云南民族大学学报(哲学社会科学版)

DeepSeek类生成式人工智能的发展、使用和普及推动了中华文化发展和传播范式的根本性变革，为巩固中华文化主体性提供了技术支持和新的契机。DeepSeek类生成式人工智能通过智能问答、语料清洗、媒介优化建构中国特色社会主义文化叙事，在人机交互中推动中华文化传播，促使中华文化主体性的触发、形塑和巩固。但科技是一把双刃剑，DeepSeek类生成式人工智能存在的去中心化、算法黑箱、技术依赖、虚假信息等因素会影响中华文化领导主体性、文化发展主体性、文化创新主体性与文化交流主体性。在DeepSeek类生成式人工智能的创新与运用中，坚持有的放矢，从文化凝聚、文化发展、文化创新、文化交流各层面入手，增强价值引导，优化技术研发，坚持人本逻辑，审查推送内容，从而推动其回归“技术工具”本质，助力巩固中华文化主体性。

The development, use and popularization of DeepSeek-like generative artificial intelligence have promoted some fundamental changes in the development and dissemination paradigm of Chinese culture, and provided technical support and new opportunities for enhancing the subjectivity of Chinese culture. DeepSeek-like generative artificial intelligence helps construct the socialist cultural narrative with Chinese characteristics through intelligent question answering, corpus cleaning and media optimization, and promotes the spread of Chinese culture in human-computer interaction, which promotes the triggering, shaping and consolidation of the cultural subjectivity of the Chinese nation. Technology is a double-edged sword. The decentralization, the algorithm black box, technology dependence, false information and other factors of DeepSeek-like generative artificial intelligence will eliminate the subjectivity of the Chinese cultural leadership, cultural development, cultural innovation and cultural exchange. In the innovation and application of DeepSeek-like generative artificial intelligence, we should adhere to the target, start from the aspects of cultural cohesion, cultural development, cultural innovation and cultural exchange, enhance value guidance, optimize technology research and development, adhere to the humanistic logic, and review the content of popularization so as to promote its return to the essence of “technical tools” and help enhance the subjectivity of Chinese culture.